Conformity is not the answer. It is the enemy – How to design powerful brand experiences that stand apart in a sea of similarity.
Across organizations and industries, brands are beginning to look, feel, and sound more homogeneous and predictable than ever. The trends towards responsive design and standard themes introduce enormous efficiencies, but with those efficiencies there comes a creative cost: a certain uniformity of look and feel. So, how can organizations use design to stand out in saturated markets?
Date and Time: November 20, 2020. 12:00 PM (EST)
Speaker: Dharma Pachner – Founder + Director at Contrast & Co.
Moderator: Ken Fang – President at Mobomo, LLC
Host: Reena Bhatia – CEO at ProposalHelper & BidExecs